Glossier in Canada
It’s finally happening: Three years after Glossier’s launch, the brand is shipping internationally and its first stop is our home and native land, Canada. And it’s happening right now (like right now, right now).
We Canadians have been patiently waiting for the skincare and makeup brand to send their products north of the border, but it’s been a bit of a process to get there. Glossier as a brand is still pretty young (in fact, it only launched in 2014), but has rendered such a massive following (mostly thanks to its parent company, Into the Gloss) that even though most Canadians have never even tried the products, we’re already hooked.
The brand has been teasing this on Into the Gloss (ITG) and on social and, when news broke that Glossier would be shipping internationally at some point this year, we were already eagerly crafting our wish lists. Of course, good things happen to those who wait (at least in the case of international shipping) and, a week after ITG announced they’d be shipping to Canada this month, the day is finally here.
Glossier in Canada: The brand’s M.O.
Founded in 2014 by Emily Weiss of Into the Gloss, Glossier started with a kit humble four products, which has since been curated down to three products. As a brand that prides itself on the mantra of “what girls want in real life,” they don’t believe in overdoing it on the product front and will only launch something that isn’t already on the roster. This less-is-more minimalist approach to their product roster has gone so far as asking ITG followers what they want in a product (which is how the Milky Jelly Cleanser was born).
Also the products are cruelty-free. None of the products are tested on animals, and Glossier will not be shipping to countries that require it.
Glossier Milky Jelly Cleanser Conditioning Face Wash, $22 at glossier.com.
Glossier in Canada: What to order first
Almost every Glossier product is available to Canadians (the only thing still unavailable is the Invisible Shield, and even that is rumoured to be coming north of the border soon), but where do you start? Boy Brow, Cloud Paint and Milky Jelly Cleanser are some of the brand’s bestselling products and for good reason.
Boy Brow comes in three shades and a clear formula to sculpt, define and fill in brows. Cloud Paint is the brand’s super-lightweight but totally buildable cream-gel blush that comes in four shades and that are so pretty in their simplicity. Milky Jelly Cleanser—one of the OG products—can be used on both dry and wet skin to dissolve makeup and the day’s dirt and grime. Of course, don’t let the “Jelly” part of the name fool you—with five skin-conditioning ingredients, your skin will feel clean and fresh, but never tight or dried-out.
Glossier Cloud Paint Seamless Cheek Colour, $22 at glossier.com.
Glossier in Canada: What to expect
One of Canada’s biggest arguments about U.S.-based companies coming north of the border is that it’s “never the same” in terms of pricing and shipping costs when shopping online. While there are shipping costs (though significantly less than you’d expect, ringing in at $8 and $10 for standard and expedited shipping, respectively), the brand is staying true to its existing shipping roots and offering up free shipping when you order two or more products (and since we’re all new to the Glossier game, that won’t be hard to do).
Glossier Super Bounce Serum, $35 at glossier.com.
Glossier in Canada: What’s next
We have it under good authority that some other really cool products are going to be launching later this year—and, yes, Canada will be included in that as well. While there are no immediate plans for Glossier to open a store just yet, we can hint that there might be something in that vein in the not-too-distant future.
Glossier Soothing Face Mist Rosewater Spray, $22 at glossier.com.