Black-Female-Owned Wellness Businesses to Support Now and Always
Updated: Mar. 28, 2021
One way to show solidarity with the Black community—besides educating ourselves and donating to causes like Black Health Alliance—is by supporting Black-owned businesses. We've rounded up Black-female-owned wellness brands to explore and keep on your radar.
BLK + GRN
Founder Dr. Kristian Henderson started her all-natural marketplace, BLK + GRN, as a way to help Black women discover toxin-free products, from hair and beauty to feminine-care. Each brand on the site is run by black artisans and approved by Black health experts.
Fitness Empire
Toronto-based fitness expert Heather-Wilson Phillips has grown her “side hustle” into a full-on fitness empire. Her training package includes a workout calendar, exercise demonstrations, as well as a grocery guide and meal plan.
Repetitions Fitness
Nadia Clarke Cordick is a Canadian elementary-school-teacher-turned-fitness-and-nutrition-expert. She started Repetitions Fitness in 2014, helping women adopt healthier lifestyle habits, and uses a range of workouts including HIIT, power pilates, and flexibility training.
Golde
Known for their 100 percent edible superfood face masks and latte blends, Golde was founded as a way to bring good vibes into the wellness industry.
jELN
jELN—a Toronto-based self-care line—aims to create products with raw ingredients that anyone can pronounce. Products range from a body butter and toner to even a men’s beard oil.
Massy Arias
Health coach Massy Arias sets out to help people adopt a healthy diet and active lifestyle. Join her 45-day challenge if you’re looking to change your life in a sustainable way.
Alexandra Winbush
Founded by Brittany Winbush, this candle brand helps deliver a moment of peace and relaxation to your day.
Aba Love Apothecary
Aba Gyepi-Garbrah, founder of Aba Love Apothecary, has set out to change the way people experience skin-care by creating products made from herbal aromatic ingredients.
Epara
This ethically-sourced luxury brand caters its products to address the skin-care needs of women of colour.
Fenty Beauty
Known for targeting the gap in the cosmetic industry for women of colour, Rihanna’s Fenty Beauty brand carries a wide range of shades for all skin tones.
Black Girl In Om
Black Girl In Om was founded by Lauren Ash to help fill a gap she saw in the wellness industry. The brand’s platform aims to create a safe space for women of colour to explore mindfulness and self-care.
Wellness By Saran
Saran Vaughan of Wellness By Saran is a Canadian holistic nutrition practitioner. She offers one-on-one coaching to help women with their hormone imbalances, menstrual cycles, nutrition, fertility, and more.
irise yoga + wellness
Rebeckah Price is a yoga teacher and the founder of irise yoga + wellness. “irise yoga + wellness is about creating space for people of colour to practice wellness and a response to the lack of representation in the yoga industry,” Price tells us. She also co-founded The Well Collective, “with the focus of decolonizing the wellness industry by centring and highlighting BIPOC teachers and voices.” Check out The Wellness Collective’s latest video, Got Privilege?.
Next, learn how Canadian Olympian Phylicia George trains in quarantine.
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